How to Use /PHD/ Serums

For: Active acne, blackheads, clogged pores.

1. Cleanse with a gentle, sulphate-free face wash. Pat completely dry.
2. Apply 3–4 drops across the acne-prone area (not just spots — salicylic acid works face-wide to prevent new breakouts).
3. Wait 60 seconds for absorption before the next product.
4. Follow with a lightweight moisturiser.

Frequency: Start 3 nights/week for 2 weeks, then nightly if no dryness. Use only at night.

Don't combine with: Retinol in the same evening, benzoyl peroxide, or strong AHAs. Pick one treatment acid at a time.

For: Individual active pimples, emerging whiteheads, inflamed spots.

1. Cleanse at night and pat dry.
2. Apply a small dot directly on each active spot (not the whole face — this is a targeted treatment).
3. Let it dry for 30 seconds before other products.
4. Follow the rest of your routine around the spot (avoid layering retinol on the exact same pimple).

Frequency: Once or twice daily on active spots only, until the spot flattens (usually 2–4 days).

Don't combine with: Other spot treatments on the same pimple — it over-dries and can cause post-acne dark marks.

For: Post-acne marks, enlarged pores, oily skin, uneven tone.

1. Cleanse and pat dry.
2. Apply 2–3 drops across the face, patting in with fingertips.
3. Follow with moisturiser. In the morning, finish with SPF 60.

Frequency: Twice daily — morning and evening. One of the safest /PHD/ actives, great for daily use.

Don't combine with: Very low-pH vitamin C in the same application (pair with /PHD/'s stabilised 10% VC — they layer fine).

For: Dullness, sun damage, uneven tone, antioxidant defence.

1. Cleanse in the morning and pat dry.
2. Apply 3 drops, patting across the face and neck.
3. Wait 60 seconds — Vitamin C penetrates best on dry skin.
4. Follow with moisturiser, then SPF 60.

Frequency: Every morning for best brightening results. Optional PM use if skin tolerates it.

Don't combine with: Retinol in the same application (use Vitamin C AM, Retinol PM).

For: Dark spots, post-acne hyperpigmentation, uneven tone on Indian skin.

1. Cleanse in the evening and pat dry.
2. Apply 2–3 drops across dark-spot-prone areas or whole face.
3. Follow with moisturiser.

Frequency: Every night. Safe for long-term daily use unlike hydroquinone.

Don't combine with: Strong exfoliating acids in the same evening — alternate nights if using AHA/BHA separately.

For: Fine lines, wrinkles, texture, long-term collagen support.

1. Cleanse at night. Wait 10–15 minutes until skin is completely dry (critical — damp skin amplifies irritation).
2. Apply a pea-sized amount across the whole face.
3. Follow with a rich moisturiser after 60 seconds.

Frequency: Start 2 nights/week for 2 weeks. Move to 3 nights/week for 2 weeks. Then alternate nightly — only if no redness or flaking.

Don't combine with: Salicylic acid, AHAs/BHAs, benzoyl peroxide in the same evening. Never skip morning SPF after retinol nights.

For: Dehydration, fine lines of dryness, every skin type.

1. Cleanse with a gentle cleanser.
2. While skin is still damp (within 60 seconds of patting), apply 3 drops.
3. Press into skin with palms.
4. Follow IMMEDIATELY with moisturiser to seal the hydration in — hyaluronic acid without an occlusive layer evaporates back out.

Frequency: Twice daily — morning and evening.

Don't: Apply on dry skin in low-humidity air — HA can paradoxically pull water from deeper skin layers.

For: Eczema-prone skin, compromised barrier, dryness, flaking, over-exfoliated skin.

1. Cleanse with a sulphate-free, fragrance-free cleanser. Pat skin dry.
2. Apply a thick layer on affected areas — face, neck, or body. On active flares, layer generously.
3. Press in gently with clean fingertips until absorbed.
4. No need to follow with anything extra at night — this cream is the occlusive step.

Frequency: Twice daily during a flare. Once daily (night) for maintenance. Safe for long-term daily use.

Don't combine with: Active acids, retinol, or fragranced products on an active eczema flare — pause all actives until skin calms.